Thought starters

Captivated by the diverse range of immersive storytelling on show at this year’s SXSW VR cinema, I decided to dip into the world of virtual reality film production for our summer Film Labs Session.

There’s a lot of frustration in the country right now, and not all of it’s over Brexit. WHSmith has been provoking its fair share of ire from the British public who have named it the UK’s worst high street retailer. Shoppers surveyed by Which? slated WHSmith’s stores and its customer service. The anonymous critic behind the parody WHSmith ..

INFLUENCER: Cheil's David Coombs reacts to the news that Huel is abandoning TV and OOH after trying it out late in 2018. Huel, the UK-based meal replacement product launched in 2014, recently announced that a trial of TV advertising had come to an end. The brand’s co-founder Julian Hearn stated they found TV..

Cheil’s most recent DRIVE evening focused on the ‘The home of the future now’. We gave our guests the opportunity look round a mock-up of the average home as it exists today. I then gave a talk on my perspective on the smart technology that is shaping our living spaces.

On 27th of September, I was lucky enough to host a panel of fiercely talented women, each making waves in their respective industries, as they talked to a room full of creatives about self-promotion and bigging yourself up in the workplace.

According to research from PwC, £10.8bn will be spent in the UK on smart home devices in 2019, with 40% of consumers expecting to upgrade to connected products within the next two years. However, speaking at MAD//Fest 2018 alongside Samsung, David Coombs, head of strategic...

Sports Direct’s purchase of ailing House of Fraser underlines the pain that’s characterised UK retailing’s past half-year with famous names such as such as Maplin and Toys R Uscollapsing and hundreds more closures resulting in the loss of a staggering 50,000 jobs[i]. Yet growing...